The Lost Lectures
John’s talk tackles one of life’s BIG questions ‘What makes great ideas?’, pulling on examples from the history of art and design, as well as that which guides his own work. John argues that a philosophy of ‘irreverence’ is the cornerstone in cutting through the noise and connecting with your audience.
Sir John Hegarty can only be described as a legend of the advertising world. Over several decades he has been at the forefront of the creative advertising industry, founding BBH, an agency that’s won every accolade and creative award under the sun. He introduced the British to the phrase ‘Vorsprung durch Technik’, brought us ‘The Lynx Effect’ and created a puppet called ‘Flat Eric’ who, in turn, sold a LOT of denim. With offices across the globe, each piled high with pencils, Lions, and even an honorary doctorate or two.
