Ever wondered the best way to catalogue a tie collection or pondered the taste discrepancies of milks from different supermarkets. To some, the answer to these and other slightly absurd questions might seem inconsequential. But for James Ward, they are of sufficient interest to merit organising Britain’s first conference dedicated entirely to boring stuff.
In his disappointingly un-boring talk, he reveals the transformative power of attention and how to find the fascinating in the most unlikely places.
