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James is the founder of the Boring Conference, a day dedicated to the mundane, the ordinary, the obvious and the overlooked, a day that was deemed ‘too interesting’ by the BBC. To some, the answering questions on the best way to catalogue a tie collection or discern the taste discrepancies of milks from different supermarkets might seem slightly absurd or inconsequential, but for James Ward, they are of sufficient interest to merit organising Britain’s first conference dedicated entirely to this type of boring stuff.